Why Microsoft Azure wins with enterprise customers

As the old IT truism goes, no one at any time bought fired for purchasing IBM. Now, in the cloud period, quite a few are setting up to use the exact same logic to a further perfectly-acknowledged seller: Microsoft.

For enterprises with extensive Microsoft footprints—spanning Workplace, Windows, Dynamics, Outlook, and other common enterprise applications—turning to Microsoft Azure services as element of a cloud system can absolutely look like the route of least resistance.

“If you have to go to the cloud with constrained sources, it is a safer route to go with Microsoft and use quite a few of the resources your staff are familiar with,” mentioned Carla Arend, senior program director for application and infrastructure at IDC in Europe.

Whilst Amazon Internet Solutions (AWS) continues to be the very clear sector leader for pure cloud infrastructure, Microsoft is catching up. And the lingering effects of the pandemic are aiding it gain ground rapidly.

In a January 2021 earnings get in touch with, Microsoft CEO Satya Nadella touted record cloud earnings—which contains earnings from Workplace 365 and other enterprise applications—of $sixteen billion for the quarter, which was up a staggering 34% 12 months-about-12 months. 

Azure has due to the fact reached a twenty% share of the cloud infrastructure sector, according to Synergy Analysis, up from ten% in 2017. Microsoft’s potential to flex its sizable income muscle mass and leverage its spouse ecosystem to cross-sell Azure has assisted it improve the cloud division into 1 of the most important vendors in the sector.

“Digital functionality is essential to both resilience and advancement. It is no longer more than enough to just undertake technological innovation. Companies have to have to create their have technological innovation to contend and improve. Microsoft is powering this change with the world’s largest and most extensive cloud platform,” Nadella gushed. Even with his self-intrigued enthusiasm, there is real truth to what Nadella mentioned about Microsoft’s location in the cloud.

Greater the satan you know, and for quite a few that satan is Microsoft

Microsoft’s deep roots in the business, largely all-around consumer-going through systems, absolutely appeals to midsize enterprises that may be lagging in their electronic tactics and that are hunting for a dependable spouse to help ramp up their cloud use. “For midsize and conservative companies, the enterprise tends to be Azure’s to shed,” mentioned Paul Miller, a principal analyst at Forrester Analysis.

Copyright © 2021 IDG Communications, Inc.