The C350 collection from Toshiba provides huge-screen, bodily variety to Amazon’s Fire Television set streaming method. From the fonts to the shades, if you have interacted with any Fire Television set stick or other Amazon Television set device, you’ll be fully acquainted with this television. As you’d expect, it leans challenging into Alexa and has full Amazon Key Movie integration, but it also has other streaming expert services like Netflix, Disney Furthermore, HBO Max and a lot more. 


  • Alexa powers exceptional voice characteristics
  • Voice distant bundled

Never Like

  • Good Television set menus lag behind Roku
  • Overt emphasis on Amazon expert services

Picture top quality on the C350 was high-quality for a budget Television set, if a minor even worse than the competition. In my facet-by-facet comparisons its coloration and contrast couldn’t quite match the TCL four-Series and Vizio V-Series, but at this selling price the impression top quality differences probably never make any difference that a great deal. Arguably a lot more significant is the clever Television set, and when Alexa beats Roku and Vizio for voice control, we like Roku’s easier, a lot more agnostic clever Television set approach much better. It really is also bothersome that some non-Amazon expert services, like Vudu, get quick shrift, when many others, particularly Peacock, aren’t obtainable at all.

Right now the C350 also expenses a lot more than possibly of these rivals from TCL and Vizio, but with Key Day fast approaching, we would not be surprised to see a huge selling price drop. Until finally that occurs, even so, we can only really advocate it for anyone who fully embraces the Bezos bonanza and needs their Television set to be a element of that. 

Examine a lot more: Early Key Day Television set offers: Help save on products from Insignia, LG, TCL, Toshiba and Vizio

The Toshiba C350 collection is obtainable in forty three-, 50- and fifty five-inch versions, with greater 65- and seventy five-inch dimensions coming quickly. I reviewed the 50-inch design.

Key characteristics and connections

Like other TVs at this selling price the C530 is a fundamental 4K HDR design — no extravagant extras like next-gen gaming perks, local dimming, wide coloration gamut or tons of light here. Its Fire Television set performance is the big feature here and the menus have what Amazon calls a articles-ahead design: lots of thumbnails for Television set exhibits and motion pictures as opposed to tiles like Roku. Lots of emphasis on Amazon’s Key Movie library, but you can download applications for other big streaming expert services, which unpack rows of their thumbnails.


Geoffrey Morrison/CNET

I favored the Toshiba’s distant much better than the TCL’s mainly because it characteristics Alexa voice as perfectly as Bluetooth, so you never have to purpose it at the Television set. The button structure is easy and clean up, if not quite as sparse as Roku, and incorporates outstanding white shortcut keys to different expert services. 

The C350 fundamentally ties the Roku in most user-welcoming setup screens. It has the additional bonus that if you happen to be an Amazon Key member (and I assume you are if you happen to be taking into consideration this Television set), once you go through the preliminary setup you have by now logged in and are prepared to watch exhibits and motion pictures.


Fire TV’s setup menus are easy and clear-cut.

Geoffrey Morrison/CNET

One discouraging design final decision is that the picture configurations menu covers just one-3rd of the screen, and shadows about 50 %. This menu won’t vanish or shrink when you make adjustments possibly. Now, you would think this would only be a issue if you happen to be a Television set reviewer like me using test designs (never get me mistaken, it definitely is), but it also will make it harder if you happen to be seeking to eyeball the correct setting at home. Which is mainly because the the greater part of the screen is not what the screen will seem like once you exit the menus. Most likely not a substantial deal for most potential buyers, to be fair, but it is really a bummer if you like to get a Television set wanting as fantastic as achievable.

Examine a lot more: Cease viewing negative Television set picture configurations: nine approaches to enhance your huge screen


Individuals picture huge adjustment menus can mess with your tweaks. 

Geoffrey Morrison/CNET

Strength Star rating for the 50-inch design is $21 a calendar year, which is mid-pack for this assortment of TVs.

Some TVs in this selling price assortment have three HDMI inputs, and it undoubtedly just isn’t a negative issue that the C350 has four. It even has analog online video and audio inputs. So if you have an old gaming console or any retro A/V gear, you happen to be in luck. 

If you make a decision you want to go your individual streaming route and eschew Fire Television set, you would not be able to power most streaming sticks from the TV’s USB connections. Not a substantial deal: It just signifies you’ll want to run power independently to the stick.

  • HDMI inputs: four
  • Composite analog input
  • USB ports: two (.5A power)
  • Online: Wi-Fi, Wired
  • Antenna input
  • Analog audio output (three.5mm)
  • Optical digital audio output
  • Speakers: two downward-firing

Geoffrey Morrison/CNET

Alexa, what’s Vudu?

The voice search works perfectly. It directs you to Amazon in most circumstances, but it does give you some alternate selections. For illustration, if you say “Thor Ragnarok” it will bring up a screen with that and some related articles, and if you select the film out of these choices you have the alternative to obtain or lease on Amazon — or watch it on Disney Furthermore. Yet another click delivers up further spots to watch. Having said that, it won’t exhibit all selections like Roku or Vizio would. It won’t exhibit you Vudu, for illustration. 

It really is truly truly worth concentrating on Vudu as an illustration of the restrictions compelled on this Toshiba, presumably by Amazon. There is, technically, a Vudu application. So at initial glance in a retail outlet or on a checklist, it appears to have a lot more selections to obtain or lease articles than just Amazon. The truth of the matter, even so, is that it is really an ancient model of the Vudu application that has an archaic interface and only allows you to watch SD articles. You examine that effectively: not even High definition, and ignore about 4K. 

And which is for articles you by now individual. You can not obtain everything in the Vudu application. You have to go to Vudu’s web site to obtain it. With TCL/Roku, Vizio and Samsung, you can obtain immediately in the application. So you really should definitely take into account this Television set not just “primarily” an Amazon device, but an Amazon device that may possibly lock you out of non-Amazon stuff. 


Geoffrey Morrison/CNET

It really is also truly worth repeating that Fire Television set, and by extension this Television set, is the only big streaming system to lack an application for Peacock. Subscribers can check out facet-loading if they are adventurous, but our assistance is to get a various Television set if Peacock is significant to you.

Picture top quality comparisons

The TCL four-Series and Vizio V-collection are immediate rivals of the Toshiba C530, with similar characteristics and costs, so they make great comparison products. I linked them by way of a Monoprice 1×4 distribution amplifier and viewed them facet-by-facet-by-facet viewing a blend of High definition, 4K and 4K HDR articles.

The Vizio and the TCL seem quite similar. The Toshiba is in just one way much better and most other approaches a bit even worse. It really is significantly brighter than possibly, nearing the a great deal a lot more-highly-priced Samsung Q60A with non-HDR articles (though with HDR articles the Samsung is significantly brighter). None of these TVs are dim, of course, but if you have an particularly bright home and want all the gentle you can get from your Television set, the Toshiba has an gain.

That mentioned, with test designs it was commonly obvious that the C350 only achieved its peak brightness for a several seconds, then right away dimmed. With genuine articles, this was not commonly noticeable. It did this irrespective of configurations, so it is really achievable it was nevertheless undertaking it with genuine articles, just not as a great deal or as significantly as with test designs. 

In other aspects of picture top quality, the C350 just isn’t as fantastic as the other two. Not significantly, but when viewing them all at the very same time, more than enough that you could see it. The coloration is a minor fewer correct, a minor fewer lifelike. The contrast is a minor fewer punchy. It was not negative, but when I’d slide across the sofa to check out possibly the TCL or Vizio (all have mediocre off-axis picture top quality), these two just seemed a minor much better.

Key actual estate?

Anybody wanting for a budget Television set has some great selections all for quite minor funds. The TCL four-Series is probably the very best selection for most people today, particularly these who never know their contrast from their composite. It really is effortless to use many thanks to its Roku interface, and has accessibility to all the big streaming expert services. The Vizio V-Series is approximately as fantastic, with a lot more picture setting selections and a a lot more lively interface. 

Which leaves the C350. If you obtain everything through Amazon, like leasing motion pictures and acquiring Television set exhibits, then it is really probably high-quality. But the restrictions imposed by Fire Television set may possibly be discouraging in the extensive run. A a lot more budget-agnostic Television set, like the TCL/Roku or the Vizio, make it possible for you to get articles any way you want (generally), with no funneling or restricting you to Amazon’s ecosystem. It really is sort of like a vehicle that only drives on certain roads. If you only push on these roads, which is high-quality. But if you want to consider a new shortcut to operate, you happen to be out of luck. 

If someone’s not quite tech-savvy and has gotten used to Fire Television set exclusively, or Alexa usually, then this may possibly be a fantastic selection mainly because it is really quite a great deal an Amazon merchandise, despite the title on the base. For everybody else, even so, I’d advocate the TCL or Vizio initial.