Microsoft cuts Surface Duo’s price to $1,000

Microsoft has cut the selling price of its Floor Duo smartphone by $400, a sizeable low cost five months immediately after the product’s release.

Microsoft released the dual-monitor, Android-primarily based cellphone in the U.S. in September at $1,400. This week’s cut delivers the selling price tag to $1,000. It arrives less than a 7 days prior to Microsoft’s Feb. eighteen release of the system internationally.

The Floor Duo’s providing point is its dual screens, which measure 8.1 inches diagonally. Microsoft reported the screens make improvements to employee efficiency, primarily for these who use the 365 workplace suite. Employees could have a Groups assembly open on one monitor and assessment a PowerPoint presentation on the other.

The system has not lit the marketplace on fireplace, although. Microsoft shipped 183,000 Floor Duos in 2020, IDC analyst Ryan Reith reported. In contrast, Apple shipped ninety.1 million phones in just the fourth quarter of the yr.

Smartphone sales ended up down in common in 2020, in portion simply because COVID-19-relevant economic uncertainty manufactured higher cellphone costs unattractive. Numerous customers turned to the applied-cellphone marketplace in the experience of cellphone costs topping $1,000.

Makers modified, with Apple and Samsung providing the foundation products of their most up-to-date flagship phones for less than $1,000.

Although this week’s Floor Duo selling price cut was substantial, the system however expenses $1,000. Marketplace observers reported a 4-determine selling price tag could make customers stage again and reassess their need to have for the system.

The Microsoft Surface Duo
Microsoft cut the selling price of its Floor Duo smartphone this 7 days.

Constellation Study founder R “Ray” Wang reported foldable and dual-monitor phones as a total failed to excite buyers. He mentioned Samsung dropped the costs for its foldable-monitor flip cellphone, the Galaxy Z Flip 5G, before this thirty day period. That $250 cut lessened the phone’s value from $1,450 to $1,two hundred.

“The category has not discovered a great use case nevertheless,” Wang reported.

Gartner analyst Tuong Nguyen reported Microsoft most likely did not expect the Floor Duo to be a major seller but noticed it as a lot more of a take a look at balloon.

“I seen this launch as Microsoft dipping its toes into the smartphone marketplace to get some immediate perception into it,” he reported.

Mike Gleason is a reporter covering finish-person computing topics these as desktop administration. He formerly coated communities in the MetroWest location of Massachusetts for the Milford Day by day News, Walpole Occasions, Sharon Advocate and Medfield Push. He has also worked for newspapers in central Massachusetts and southwestern Vermont and served as a nearby editor for Patch. He can be discovered on Twitter at @MGleason_TT.