In most online businesses, sales and lead generation are one of the main goals that have to be achieved and the only way to achieve this is through the use of a sales portal. There are many ways of achieving sales and lead generation, but the sales portal’s features have the potential to make or break a business. There is a huge difference between having an opt-in form and the sales pages that are generated through a portal. The latter has the potential to drive customers to your business and convert them into paying customers and this is possible through the sales copy or the sales pitch on the sales page. When the sales page is well written and targeted, then the conversion rate is much higher than that of other sales techniques.